A TECHNOLOGY EVOLVES: THE STORY OF MG&A

 

WHAT HAPPENED WHEN "TRY ANOTHER WAY" MET THE REAL WORLD

 

"The human spirit glows from that small inner light of doubt whether we are right."  Saul Alinsky (1971)

 

HISTORY

 

            During the late sixties, Marc Gold, then a special education teacher in East Los Angeles, began to formulate a conceptual framework of instruction based on a few fundamental beliefs: a) His students with severe disabilities had much more potential than anyone realized; b) All people with disabilities should have the opportunity to live their lives much like everyone else; and c) Everyone can learn if we can figure out how to teach them. 

            These beliefs led Marc to pursue a doctorate at the University of Illinois and to formalize a system of teaching skills to persons with severe disabilities, especially people labeled mentally retarded.  By the early seventies, Marc was teaching at the University of Illinois in Champaign-Urbana and he was lecturing throughout the United States and Canada.  His lectures involved presenting three day workshops on this new systematic training approach he called "Try Another Way".  This system provided an organizational framework, instructional strategies and a value-base useful for teaching persons with even the most severe disabilities to perform sophisticated tasks or competencies, as they were referred to in the jargon of the system.  The professional literature of the human service field during the mid 1970's contains a rich collection of Marc's research validating his approach and the belief that all people can learn (Gold, 1973; Gold, 1975; Gold, 1976; and Wade & Gold, 1978).

            As anyone in direct service in those days remembers, little attention was focused on teaching persons with severe disabilities.  Persons who were merely willing to have people with the most severe disabilities in their programs were considered to be innovative.  Marc felt that this simply was not good enough.  He felt that all persons could grow and have dignity and control of their lives. 

            The three day conferences presented by Marc provided a powerful and hopeful message to many persons who were working with people labeled severely handicapped.  During one of Marc's presentations in California, the state director of Vocational Rehabilitation, Ed Roberts, was so impressed that he asked Marc to teach staff persons throughout the state how to use the Try Another Way approach in their jobs.  This request resulted in the formation of Marc Gold & Associates (MG&A), a company dedicated to the  dissemination of the TAW teaching strategies and to the status enhancement and community integration of all persons with disabilities.

            Staff training projects in California and Georgia were the first of several large, state-wide projects and numerous smaller projects conducted by MG&A during the late seventies.  The most extensive, and probably the most significant, project was the Ohio Project which began in 1979.  During this time, MG&A began to face the painful process of change.

TRY ANOTHER WAY, THE PAST AND THE FUTURE MEET IN OHIO

            In the summer of 1979, eight people who had been involved in utilizing the TAW approach in service agencies met in Columbus, Ohio to begin the Ohio Project.  We were skilled in a training system which was wholly developed, refined and validated in controlled, clinical settings.  Effective use of the TAW system at that time indicated that skills should first be taught in "training settings" and later should be taught in the natural settings where the skills would ultimately be used.  However, many skills were never utilized outside the agencies which served persons with severe disabilities.  That is to say that people were seldom given the opportunity to use those skills in meaningful and integrated contexts.  The problems that surrounded this perspective were unclear at that time, but we knew something was amiss.  As staff persons learned the training skills we taught, it was clear that they were not utilizing those skills to provide the kinds of opportunities we had hoped.  We began to fear that our very system might be fostering a lack of opportunity.

            To better understand how we got into this predicament from such hopeful beginnings, one would benefit from a basic understanding of the Try Another Way approach.  TAW includes three major components: (1) a framework for organizing the information to be trained; (2) strategies for informing and motivating; and, (3) a philosophy or value base which guides teachers/trainers in interactions with the people being taught.  Of the three components, the philosophy drives the most important decisions.  The Try Another Way Training Manual by Marc Gold (1980) delineates the values of TAW in six statements:

1.         One can best serve handicapped persons by training them to do marketable tasks.

 

2.         Persons labeled handicapped respond best to a learning situation based on respect of their human worth and capabilities. 

 

3.         Those labeled handicapped have the breadth and depth of capabilities to demonstrate competence, given training opportunities.  In fact, we actually refused a request by the employer to assist in the training.  We soon discovered, however, that major changes in our training approach were necessary if the people we represented were to be successful.  It became evident that many of the people we assisted needed continuing supports both from a local service agency and from the employer.  Even though approximately 60% of the people we trained remained employed after two years, the others had to return to sheltered programs or remain unemployed (Zider, Garner & Rhoads, 1985).  We also recognized that significant revisions in our training strategies were necessary to facilitate long term success in integrated workplaces.

 

 

MAJOR CHANGES IN THE TAW TECHNOLOGY

            In response to the needs identified by our employment trainers, Marc convened a corporate meeting in September of 1982, exactly three months before he died.  At this meeting we re-evaluated every component of the TAW system in light of the information learned while training in integrated workplaces.  A manual of our experiences in the Mississippi Project called The Process of Employing (Callahan, et. al., 1982) was compiled and employees came to the meeting with written recommendations for change.  A summation of the results of that meeting is as follows:

1.  We decided that we could not train a "composite employee."  That is, as outside trainers, we could not "turn over" to an employer an individual who was trained in all components of a job and who needed no further training.  In fact, even if we could do that, we would not"t.  All we would have succeeded in doing was separating the new employee from the employer.  We would also give the impression that trained human service staff are the only people capable of training an employee with severe disabilities.

 

2.  We "de-mystified" how to write sequential steps of a task.  Instead of writing countless steps for every task to be trained, we suggested breaking tasks down into only as many steps as necessary for an "average" worker to successfully perform the task.  This change was made for the following reasons:

                        a)         It provides a common-sense starting point for task analysis.                  

b)         It may not be necessary to break a task down further.

c)         The employer and coworkers can identify the sequence as being similar to the way they would break the task down.

d)         It provides a framework for breaking a task into smaller, more teachable steps if necessary.

 

3.  We "de-formalized" the writing of task analyses.   Previously MG&A had supported the development of typed, form-based documents which covered every conceivable aspect of a job.  The level of effort necessary to compile such an analysis occasionally outdistanced the time it took to train an employee to do a job.  With all the work a job trainer has to do, we wanted to remove needless paper work.  All the information which was formerly collected was still viewed as being important, but each trainer could use his/her own informal system of compiling the data.

 

4.  We began to view integration for all persons as being more important than the acquisition of skills.  Training began to be seen as a means to an end and never an end in itself.  Any practices, such as competitive interviews and readiness training, which systematically excluded persons with the most severe disabilities were dropped. 

 

5.  We stopped selling standardized task analyses.  At a time when the acquisition of skills was a valued outcome of services to persons with disabilities, a "bank" of task analyses available to staff throughout the country seemed to make sense.  However, with the advent of ecologically based teaching, the vast differences among jobs and work settings and the problem of generalization for persons with the most severe disabilities, the continued use of such standardized analyses could not be defended.

 

6.  We decided teaching/training for adults should only take place in the settings where the information would be used.  We embraced the Criterion of Ultimate Functioning (Brown, et.al., 1976) six years after Brown and his colleagues suggested it.  Although training in the "doing" environment was always a component of TAW, we eliminated from our system almost all justifications for the use of training rooms or other preparatory training environments.

 

7.  We decided we needed to train natural trainers as well as employees.  We found that if people are to be successful without the continued presence of an outside, artificial trainer, we must find ways to offer training information to "assisting persons" in the natural settings.  This process and the information to be provided must be: a) easy to understand and to use; b) natural (generic); c) effective; and d) able to result in a continuation of the person in the integrated setting. 

 

8.  We found that we had to plan for the use of natural assists and cues.  In community environments and on jobs we found that trainers must be aware of the types of assists being used to convey information so as not to bring negative attention to the person receiving the training.  Furthermore, we realized the necessity of assisting learners to attend to the natural cues in the settings which they are using.  Total reliance on trainer provided cues resulted in dependency on the trainer by the new employee and when the trainer tried to fade, problems occurred.

 

9.  We decided to take only as much data on a person as was absolutely necessary to insure success in integrated settings.  Many of the traditional approaches for data taking were highly intrusive and brought a great deal of unnecessary attention on the learner.

 

            10.  We acknowledged that systematic training procedures were not the only way to facilitate successful integration.  Many times either the nature of the task to be trained or the needs of the individual receiving assistance dictates the use of procedures which do not rely on sequential training.  The use of natural teaching styles, adaptation and partial participation might be more appropriate in some instances.

 

            Later, in 1987, this information was further refined into a book for supported employment personnel, Getting Employed, Staying Employed (Mcloughlin, Garner & Callahan, 1987).  This comprehensive manual presents the general implementation of systematic instruction along with the broader picture of supported employment.

 

LESSONS, MORE CHANGES, AND A NEW DIRECTION

             Even though we were pleased with the many changes in the TAW training system which occurred as a result of the 1982 corporate meeting, nagging problems remained with our efforts to provide persons with long-term employment opportunities.  The crux of the problem became clear when our company agreed to provide job development representation and employment training to a 21 year old woman with severe disabilities in Ohio.  Her mother had sued the local school district and won on the basis that the school district had not sufficiently prepared her daughter for integrated employment as an adult.  The judgement required the school district to pay for services which would result in Jean (a pseudonym) being employed in her home town on a community based job.  A problem arose, however, when Jean"s mother could not find a local agency, including the Office of Vocational Rehabilitation (OVR), to attempt to employ Jean.  MG&A was contacted and, after long discussions with Jean"s mother, we agreed to assist Jean to find a job and to provide her with training. 

            This effort proved to be a learning experience for MG&A.  We provided Jean with all the resources we had available.  A job was secured for her at a small electronics company, stuffing short-run circuit boards.  Her involvement on the job ranged from fifteen minutes of work on her first day of employment to a full eight hour day, five days per week within two months.  However, the bottom line was that, even though we were finally successful in securing a job for her and teaching her to perform her basic job responsibilities, she needed continuing support in order to remain employed.  Since our contract was strictly time-limited, we could not continue to provide that support.  Nor could we find any agency in Jean"s hometown (a large Ohio city) to agree to provide continuing support.  The local agencies were interested only in offering Jean sheltered, segregated vocational activity in day treatment centers. 

            At the end of our contract we reported to the local school district and the Office of Vocational Rehabilitation that Jean had learned enough new skills to fill a 50 page report. Additionally, the employer was willing for her to remain employed, if support could be found.  Such support could not be found.  The school district and OVR saw Jean"s need for continuing support as proof that she was unemployable and they again refused to provide on the job assistance.  In retrospect it was clear that we had succeeded, however unintentionally, in helping Jean lose any hope of being considered employable.  There are plenty of reasons, rationales and explanations which would justify our decision to assist Jean, but we began to see clearly that a private company which would not be available to offer long-term supports should not become involved in employing persons who need such supports.  Since the on-going support feature of supported employment did not yet exist, we got out of the business of employing people.

            A stunning blow hit the human service field and the twenty or so employees of MG&A in December of 1982.  Marc Gold died of cancer.  His role as a mentor, friend and leader was immediately missed by his employees and colleagues.  Those employed at the time by MG&A asked ourselves a number of tough questions: a) if we had a reason to continue as a company; b) if we had the skills to pull it off; and c) if we would be accepted in the field.  In October of 1983, after much consideration, eight former employees acquired the rights to continue operating as Marc Gold & Associates. 

            The organization which emerged in 1983 had a solid foundation built by Marc and by the numerous capable people which he attracted over the years.  We also had an excellent opportunity to design our services to respond to all we had learned in the previous years.  The following statements characterize the new directions for MG&A:

            1.         The training approach known as Try Another Way is becoming a completely generic training system useful for training any person to learn new skills.  The name Try Another Way is being de-emphasized in favor of referring to the training approach as systematic instruction.

 

            2.         We now recognize the importance of non-paid, non-professional relationships in the lives of all persons especially people with severe disabilities.  We feel that systematic instruction is one tool for enhancing the status of people, which, in turn, should contribute to the likelihood that meaningful relationships will develop.

 

            3.         The systematic instructional approach taught by MG&A now includes facilitating strategies such as ecological inventories, natural cues, partial participation and job creation strategies.  The use of natural supports is not only encouraged, but is an integral part of the structure of this approach to training.

 

            4.         MG&A seeks to identify and support agencies, companies and individuals who are committed to provide integrated vocational, residential and recreational services to persons with severe disabilities.

 

            5.         MG&A"s information and assistance is directed solely at facilitating full integration for all persons with disabilities.  We will not assist agencies, systems or individuals to teach persons with disabilities in segregated settings. 

 

            6.         The systematic training and facilitation procedures taught by MG&A are designed to intrude into the lives of people with disabilities to the least degree possible.  We also advocate for the provision continuing supports necessary for all persons with disabilities to lead fully integrated lives.

 

            MG&A now provides technical assistance to agencies, schools, companies and others committed to the provision of meaningful and integrated services to all persons with disabilities.  All the owners and consultants who represent MG&A are involved in services which directly or indirectly share this commitment.  Training workshops ranging from one to five days are available as well as longer-term customized technical assistance.  The structure of the organization is best defined as a network of consultants who share a common history, values and approach to training.  The old corporation which served to provide employment for consultants and trainers has evolved to a less formal, but no less powerful, commitment.  This commitment is extended to persons with disabilities, to their families, to persons in the community.

 

 

Michael Callahan

            Michael is a native Mississippian and has consulted throughout the US, Canada and Europe in the area of employment for the past eighteen years.   He has worked with Marc Gold & Associates (MG&A) for nineteen years, and has served as president of the organization since Marc Gold’s untimely death in 1982. MG&A is a network of consultants that  provides technical assistance to systems, agencies and families interested in insuring the complete community participation of persons with severe disabilities.  Mike also studied vocational rehabilitation while at Syracuse University in a doctoral studies program.  He is an editor of a popular "how-to" book on employment for persons with severe disabilities, Getting Employed, Staying Employed and co-author of a recently published book Keys to the Work Place.   He has written numerous articles, chapters, manuals and curriculums pertaining to employment.  

            Michael has also worked with United Cerebral Palsy Association's (UCPA) for the past eleven years.  He is the current project director for a DOL grant, One-Stop to Success, which will offer persons with significant disabilities access to services in generic one-stop employment centers.  He is the former director of the Choice Access Project.  This five-year project, ending in 1998, examined the feasibility of providing direct vouchers to persons with severe physical disabilities and for them to purchase the employment services of their choice. He is also the former project director of UCPA’s Research and Demonstration Project on supported employment and the UCPA  Self-Directed Staff Training Project for Supported Employment, a pilot project to test the feasibility of an individualized, competency-based curriculum for staff development as well as the UCPA National Demonstration Project for Supported Employment in the late 80's.  These projects employed hundreds of persons with severe physical disabilities in jobs using supported employment.

            In the seventies, Michael worked in a work activity center and group home for adults with developmental disabilities and he was a Special Education teacher for four years.  His work also included 2 years in a state institution.  He lives in Ocean Springs, Mississippi with his wife and daughter.

 

MELINDA MAST

            Melinda Mast is a nationally recognized expert in the individualized approach to employment and services for people with severe disabilities. She is the current project director of a  NIDRR funded project “Developing Individualized Employment Portfolios for Job Development Representation by People with Severe Disabilities”. This innovative project will develop and field-test a presentation portfolio for people with disabilities and their representatives to use to facilitate employment.  It will be employer tested and result in an “employer endorsed” approach for securing employment for people with severe and multiple disabilities. Melinda also serves as a technical assistance provider for UCPA’s Assistive Technology and Systems Change project, Partner’s 2000, a PWI project, the Choice Access, and the DOL “One-Stop to Success” Project.  Melinda was previously the Project Director of UCPA’s Research & Demonstration Project on Supported Employment for People with Physical Disabilities, and assisted in the development and field testing of the self-directed staff training in supported employment curriculum modules.  Melinda was the Coordinator of Vocational Services for UCP Land of Lincoln in Springfield, IL, where she directed a supported employment project that was part of UCPA’s National Demonstration Project on Supported Employment.   

            She is a frequent speaker and consultant on strategies and technology for including people with disabilities in the community. Melinda is a member of TASH, ITASH,  APSE, and IAPSE.  She is a past Board member of the Illinois Rehabilitation Association, and was a member of the organizing committee for the Illinois Alliance for Persons in Supported Employment (IAPSE). Melinda lives and works from her office in Springfield, Illinois

           

NORCIVA SHUMPERT

            Norciva Shumpert is currently co-directing a Department of Labor, “One Stop to Success” project, a project designed to implement the Workforce Investment Act of 1998. She served as co-director for the Choice Access Project, one of seven demonstration projects in the nation to demonstrate the 1992 Amendments to the Rehab Act on Choice Authority and co-directing UCPA is a national disability organization that has 155 affiliates across the nation.  

            Norciva provides training and consultation regarding supported employment.  She consults with families, schools, mental health centers, and other community providers or projects on issues relating to empowerment of persons with disabilities.  She has been a part of the statewide initiative in Texas where they are increasing their supported employment services and decreasing their sheltered/enclave services. In the early 90’s she was Mississippi’s Infant Toddler Coordinator of the Part H Funds for the Mississippi State Department of Health, and was instrumental in passing legislation for a statewide comprehensive system of services for infants and toddlers with special needs.  She worked with the MS UAP to create a voucher system for families and their children to obtain services directed from their Individualized Family Service Plan.  During the seventies and eighties, Norciva worked to build services for persons of all ages with special needs through a local community mental health center. She developed and coordinated early intervention home and clinic based services, school based resource services, case management services, supported employment services, business contracts, sheltered work services, group home services, and supported living services. 

            Norciva and her family live in Gautier, Mississipi.